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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm49660890 |
| 003 |
UV# |
| 005 |
20211014195419.0 |
| 008 |
030307s2001 mx a 000 0 spa d |
| 999 |
|
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|c 147576
|d 147576
|
| 020 |
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|a 9682463297
|
| 040 |
|
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|a XVE
|b spa
|c XRW
|d UV#
|
| 050 |
|
4 |
|a HF5827
|b L52
|
| 100 |
1 |
|
|a Llamas Olarán, José María
|
| 245 |
1 |
0 |
|a Mercadología de la promoción /
|c José María Llamas Olarán.
|
| 260 |
|
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|a México :
|b Trillas,
|c 2001.
|
| 300 |
|
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|a 226 p. :
|b il. ;
|c 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
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|2 rdamedia
|
| 338 |
|
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|2 rdacarrier
|
| 504 |
|
|
|a Bibliografía: p. 213-215.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Propaganda.
|
| 650 |
|
4 |
|a Significación (Psicología).
|9 355021
|
| 901 |
|
|
|a Z0
|b UV#
|
| 942 |
|
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|c LIBRO
|2 lcc
|
