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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm51097073 |
| 003 |
UV# |
| 005 |
20211014205930.0 |
| 008 |
030310s2002 sp 000 0 spa d |
| 999 |
|
|
|c 147962
|d 147962
|
| 020 |
|
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|a 8449313120
|
| 040 |
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|a PL#
|b spa
|c PL#
|d UV#
|
| 050 |
|
4 |
|a HF5415
|b K67 M2
|
| 100 |
1 |
|
|a Kotler, Philip.
|9 366745
|
| 245 |
1 |
3 |
|a El marketing se mueve
|b : una nueva aproximación a los beneficios, el crecimiento y la renovación
|c / Philip Kotler, Dipak C. Jain y Suvit Maesincee.
|
| 260 |
|
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|a Barcelona
|b : Paidós,
|c c2002.
|
| 300 |
|
|
|a 227 p. ;
|c 22 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
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|2 rdamedia
|
| 338 |
|
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|2 rdacarrier
|
| 490 |
0 |
0 |
|a Paidós empresa ;
|v 95
|
| 500 |
|
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|a Traducción de: Marketing moves: a new approach to profit, growth, and renewal.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
2 |
|a Jain, D. (Dipak).
|
| 700 |
1 |
2 |
|a Suvit Maesincee,
|d (1961- ).
|
| 901 |
|
|
|a Z0
|b UV#
|
| 942 |
|
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|c LIBRO
|2 lcc
|
