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| 003 |
UV# |
| 005 |
20220217181525.0 |
| 008 |
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| 999 |
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|c 148707
|d 148707
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| 020 |
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|a 9706860967
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| 040 |
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|a UV#
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| 050 |
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4 |
|a HF5415
|b Z54
|3 2002
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| 100 |
1 |
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|a Zikmund, William G.
|9 385900
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| 245 |
1 |
0 |
|a Marketing
|b : Crear y mantener clientes en un mundo de comercio-e
|c / William G. Zikmund, Michael d'Amico ; tr., Manuel Ortiz Staines.
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| 250 |
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|a 7a ed.
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| 260 |
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|a Mexico, D.F.
|b : International Thomson,
|c 2002
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| 300 |
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|a 2 v.
|b : il.
|c ; 27 cm.
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| 336 |
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|2 rdacontent
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| 337 |
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|2 rdamedia
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| 338 |
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|2 rdacarrier
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| 500 |
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|a Traducción de: Marketing: creating and keeping customers in an e-commerce world
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| 500 |
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|a Glosario: p. 285-304.
|
| 504 |
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|a Bibliografía: p.305-310.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
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|a D'Amico, Michael
|
| 942 |
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|c LIBRO
|2 lcc
|
