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LEADER |
00000cam a22000002a 4500 |
001 |
ocm46470631 |
003 |
OCoLC |
005 |
20210826141546.0 |
008 |
030321s2001 sp 000 0 spa d |
999 |
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|c 149020
|d 149020
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020 |
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|a 8473562658
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040 |
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|a PL#
|b spa
|c PL#
|d UV#
|
050 |
|
4 |
|a HF5415.32
|b R84
|
100 |
1 |
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|a Ruiz de Maya, Salvador.
|
245 |
1 |
0 |
|a Experiencias y casos de comportamiento del consumidor /
|c Salvador Ruiz de Maya, Javier Alonso Rivas.
|
260 |
|
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|a Madrid :
|b ESIC Editorial,
|c 2001.
|
300 |
|
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|a 379 p. :
|b il. ;
|c 24 cm.
|
336 |
|
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|2 rdacontent
|
337 |
|
|
|2 rdamedia
|
338 |
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|2 rdacarrier
|
504 |
|
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|a Incluye bibliografías.
|
650 |
|
4 |
|a Consumidores.
|
650 |
|
4 |
|a Mercadotecnia.
|
650 |
|
4 |
|a Consumo (Economía).
|
700 |
1 |
2 |
|a Alonso Rivas, Javier.
|
942 |
|
|
|c LIBRO
|