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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm36629951 |
| 003 |
OCoLC |
| 005 |
20220811092942.0 |
| 008 |
030331s1998 sp a 000 0 spa d |
| 999 |
|
|
|c 149469
|d 149469
|
| 010 |
|
|
|a 97009426
|
| 020 |
|
|
|a 8423416011
|
| 040 |
|
|
|a DLC
|c DLC
|d UV#
|
| 050 |
|
4 |
|a HD59.2
|b S33
|
| 082 |
|
0 |
|a 658.8/27
|2 21
|
| 100 |
1 |
|
|a Schmitt, Bernd
|
| 245 |
1 |
0 |
|a Marketing y estética :
|b la gestión estratégica de la marca, la identidad y la imagen /
|c Bernd Schmitt, Alex Simonson ; prólogo de Tom Peters ; tr. Idoia Bengoechea.
|
| 260 |
|
|
|a Bilbao :
|b Deusto,
|c c1998.
|
| 300 |
|
|
|a 367 p. :
|b il. ;
|c 23 cm.
|
| 336 |
|
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|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 500 |
|
|
|a Marketing aesthetics : the strategic management of brands, identity, and image.
|
| 504 |
|
|
|a Incluye notas bibliográficas.
|
| 650 |
|
7 |
|a Imagen y diseño corporativo
|9 355731
|
| 650 |
|
4 |
|a Cambio de marca registrada.
|
| 700 |
1 |
2 |
|a Simonson, Alex.
|
| 942 |
|
|
|c LIBRO
|
