|
|
|
|
| LEADER |
00000nam a22000002a 4500 |
| 001 |
SBUV028171 |
| 006 |
a 000 0 |
| 008 |
991107s1997 il a b 000 0 eng d |
| 020 |
|
|
|a 0256214395
|
| 035 |
|
|
|a (Sirsi) i9780256214390
|
| 035 |
|
|
|a (Sirsi) SBUV028171
|
| 040 |
|
|
|a c en p (lc)
|
| 050 |
|
4 |
|a HF5415.15
|b L43 1997
|
| 082 |
|
4 |
|a 658.56
|
| 100 |
1 |
|
|a Lehmann, Donald R.
|9 387171
|
| 245 |
1 |
0 |
|a Product management
|c / Donald R. Lehmann, Russell S. Winer.
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Chicago, Ill.
|b : Irwin,
|c c1997.
|
| 300 |
|
|
|a xix, 460, 14 p.
|b : il.
|c ; 25 cm.
|
| 490 |
0 |
4 |
|a The Irwin series in marketing
|
| 504 |
|
|
|a Incluye notas bibliográficas.
|
| 650 |
|
4 |
|a Administración de la producción.
|
| 700 |
1 |
|
|a Winer, Russell S.
|9 387172
|
| 596 |
|
|
|a 2 64
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 15292
|d 15292
|
