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SBUV028318 |
| 006 |
a 000 0 |
| 008 |
991107s1996 000 0 d |
| 020 |
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|a 0256139040
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| 035 |
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|a (Sirsi) i9780256139044
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| 035 |
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|a (Sirsi) SBUV028318
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| 040 |
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|a C en P(lc)
|
| 050 |
|
4 |
|a HF5415.3
|b P47
|3 1996
|
| 082 |
|
4 |
|a 658.8342
|
| 100 |
|
|
|a Peter, J. Paul
|9 408325
|
| 245 |
|
0 |
|a Consumer behavior and marketing strategy
|c / J. Paul Peter, Jerry C. Olson
|
| 250 |
|
|
|a 4th ed
|
| 260 |
|
|
|a Chicago, Ill.
|b : Irwin,
|c c1996
|
| 300 |
|
|
|a xxvii, 738 p
|b : il. (algunas col.)
|c ; 24 cm.
|
| 490 |
0 |
|
|a Irwin series in marketing
|
| 500 |
|
|
|a Incluye bibliografías
|
| 650 |
|
4 |
|a Comportamiento del consumidor
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
|
|
|a Olson, Jerry Corrie,
|d 1944-
|e , coaut.
|
| 596 |
|
|
|a 2 64
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 15383
|d 15383
|
