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|a 9780256122404
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|a DLC
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|d UV#
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|a HF5415
|b E5 1994
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| 082 |
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4 |
|a 658.82
|
| 100 |
1 |
|
|a Engel, James F.
|9 381752
|
| 245 |
1 |
0 |
|a Promotional strategy
|b : managing the marketing communications process
|c / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
|
| 250 |
|
|
|a 8th ed.
|
| 260 |
|
|
|a Boston, Mass.
|b : Irwin,
|c 1994.
|
| 300 |
|
|
|a xv, 624 p.
|b : il., láms col.
|c ; 24 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 504 |
|
|
|a Incluye bibliografías e índice.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración.
|
| 700 |
1 |
|
|a Warshaw, Martin R.,
|e coaut.
|
| 700 |
1 |
|
|a Kinnear, Thomas C.,
|d 1943-,
|e coaut.
|
| 902 |
|
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|a DGBUV
|
| 596 |
|
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|a 2 64
|
| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 15392
|d 15392
|
