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| 020 |
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|a 0256198684
|
| 035 |
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|a (Sirsi) i9780256198683
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| 035 |
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|a (Sirsi) SBUV028535
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| 040 |
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|a c en p (lc)
|
| 050 |
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4 |
|a HF5415
|b M368
|3 1997
|
| 082 |
|
4 |
|a 658.8
|
| 245 |
|
0 |
|a Marketing
|c / Eric N. Berkowitz... [et al.]
|
| 250 |
|
|
|a 5th ed
|
| 260 |
|
|
|a Boston, Mass.
|b : Irwin/McGraw-Hill,
|c c1997
|
| 300 |
|
|
|a xxxii, 736 p
|b : il. col
|c ; 29 cm.
|
| 490 |
0 |
|
|a The Irwin series in marketing
|
| 500 |
|
|
|a Glosario: p. [658]-673
|
| 500 |
|
|
|a Notas bibliográficas: p. 674-695
|
| 650 |
|
4 |
|a Mercadotecnia
|
| 700 |
|
|
|a Berkowitz, Eric N
|
| 596 |
|
|
|a 64
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
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|c 15509
|d 15509
|
