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Marketing
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
México, D.F.
: Thomson,
c2002.
|
| Edición: | 6a ed. |
| Materias: |
MARC
| LEADER | 00000cam a22000002a 4500 | ||
|---|---|---|---|
| 001 | ocm52862616 | ||
| 003 | OCoLC | ||
| 005 | 20210902191935.0 | ||
| 008 | 040517s2002 mx a 00 0 spa d | ||
| 999 | |c 166909 |d 166909 | ||
| 020 | |a 9706861998 | ||
| 040 | |a XRW |b spa |c XYJ |d UV# | ||
| 041 | 1 | |a spa |h eng | |
| 050 | 4 | |a HF5415 |b L35 2002 | |
| 100 | 1 | |a Lamb, Charles W. |9 405465 | |
| 245 | 1 | 0 | |a Marketing |c / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel ; tr., Adolfo Deras Quiñones, Enrique Palos Báez, Manuel Ortiz Staines. |
| 250 | |a 6a ed. | ||
| 260 | |a México, D.F. |b : Thomson, |c c2002. | ||
| 300 | |a xiv, 751 p. : |b il. col. ; |c 28 cm. | ||
| 336 | |2 rdacontent | ||
| 337 | |2 rdamedia | ||
| 338 | |2 rdacarrier | ||
| 500 | |a Traducción de: Marketing, 6a ed. | ||
| 500 | |a Glosario: p. 695-708. | ||
| 504 | |a Bibliografía: p. 709-728. | ||
| 650 | 4 | |a Mercadotecnia. | |
| 650 | 4 | |a Mercadotecnia |x Administración. | |
| 700 | 1 | 2 | |a Hair, Joseph F. |9 370102 |
| 700 | 1 | 2 | |a McDaniel, Carl. |
| 902 | |a DGBUV | ||
| 942 | |c LIBRO | ||