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|a 9706862803
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|a UNAMX
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|d UV#
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4 |
|a HF5821
|b O38 P8 2004
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| 082 |
0 |
0 |
|a 659.1
|2 21
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| 100 |
1 |
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|a O'Guinn, Thomas C.
|9 369608
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| 245 |
1 |
0 |
|a Publicidad y comunicación integral de marca /
|c Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; tr., Manuel Ortiz Staines.
|
| 250 |
|
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|a 3a ed.
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| 260 |
|
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|a México :
|b Thomson,
|c c2004.
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| 300 |
|
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|a xxxvii, 757 p.
|b : il.
|c ; 28 cm.
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| 336 |
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|2 rdacontent
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| 337 |
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|2 rdamedia
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| 338 |
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|2 rdacarrier
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| 500 |
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|a Traducción de: Advertising and integrated brand promotion. 3a ed.
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| 500 |
|
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|a Glosario: p. 727-740.
|
| 504 |
|
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|a Incluye notas bibliográficas.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Medios de comunicación de masas
|x Planeación.
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| 700 |
1 |
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|a Allen, Chris T.
|9 369609
|
| 700 |
1 |
|
|a Semenik, Richard J.
|9 369610
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| 902 |
|
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|a DGBUV
|
| 942 |
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|c LIBRO
|
