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| LEADER |
00000cam a22000002a 4500 |
| 008 |
040614s2004 mx ab rb 001 0 spa d |
| 020 |
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|a 9701039645
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| 020 |
|
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|a 9789701039649
|
| 035 |
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|a (Sirsi) i9789701039649
|
| 040 |
|
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|a UV#
|b spa
|c UV#
|
| 050 |
|
4 |
|a HF5415.12.MX
|b F57 2004
|
| 100 |
1 |
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|9 369348
|a Fischer de la Vega, Laura
|
| 245 |
1 |
0 |
|a Mercadotecnia
|c / Laura Fischer de la Vega , Jorge Angel Espejo Callado.
|
| 250 |
|
|
|a 3a ed.
|
| 260 |
|
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|a México
|b : McGraw-Hill,
|c c2004.
|
| 300 |
|
|
|a xvi, 540 p.
|b : il., mapas
|c ; 24 cm. +
|e 1 disco compacto (4 3/4 plg.).
|
| 504 |
|
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|a Incluye bibliografías e índice.
|
| 650 |
|
4 |
|a Mercadotecnia
|z México.
|
| 700 |
1 |
|
|9 365839
|a Espejo Callado, Jorge Ángel
|
| 902 |
|
|
|a DGBUV
|
| 596 |
|
|
|a 8 27 37 43 55 58 63 64 72
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
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|c 168311
|d 168311
|
