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Nuevas tendencias en márketing /
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
Bilbao :
Deusto,
c2002.
|
| Colección: | Harvard business review
Ideas con impacto ; 11904 |
| Materias: |
MARC
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| 245 | 0 | 0 | |a Nuevas tendencias en márketing / |c [autores de interés, David A. Aaker, Erich Joachimsthaler ; colabs., Kevin Lane Keller ... et al.] ; tr., Esther Gil. |
| 260 | |a Bilbao : |b Deusto, |c c2002. | ||
| 300 | |a 197 p. ; |c 23 cm. | ||
| 490 | 0 | 0 | |a Harvard business review |
| 490 | 0 | 0 | |a Ideas con impacto ; |v 11904 |
| 500 | |a Traducción de: Harvard business review on marketing. | ||
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| 700 | 1 | 2 | |a Joachimsthaler, Erich. |
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