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|a 9684513941
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|a (Sirsi) a385534
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|a (Sirsi) SBUV015417
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|a DLC
|d UV#
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4 |
|a HF5415.13
|b G84
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| 100 |
1 |
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|a Guiltinan, Joseph P.
|9 408046
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| 245 |
1 |
0 |
|a Administración de mercadeo
|b : estrategias y programas
|c / Joseph P. Guiltinan, Gordon W. Paul ; tr., Miguel Fernando Quintana Varela.
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| 260 |
|
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|a Bogotá
|b : McGraw-Hill,
|c c1984.
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| 300 |
|
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|a xxi, 440 p.
|b : il.
|c ; 24 cm.
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| 504 |
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|a Incluye bibliografías.
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| 534 |
|
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|a Marketing management strategies and programs.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración.
|
| 700 |
1 |
2 |
|a Paul, Gordon W.,
|e coaut.
|9 408047
|
| 596 |
|
|
|a 63
|
| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 172484
|d 172484
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