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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm51455618 |
| 003 |
OCoLC |
| 005 |
20220701141414.0 |
| 008 |
041026s2002 mx a 000 0 spa d |
| 999 |
|
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|c 173928
|d 173928
|
| 020 |
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|a 970260253X
|
| 040 |
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|a UEV
|c UEV
|d UV#
|
| 050 |
|
4 |
|a HF5837
|b F66
|
| 100 |
1 |
|
|a Fonseca Yerena, María del Socorro
|9 397899
|
| 245 |
1 |
0 |
|a Diseño de campañas persuasivas /
|c María del Socorro Fonseca Yerena, María del Carmen Herrera Zamudio.
|
| 260 |
|
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|a México :
|b Pearson Educación,
|c 2002.
|
| 300 |
|
|
|a xii, 251 p. :
|b il. ;
|c 26 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
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|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 504 |
|
|
|a Bibliografía: p. 249-251.
|
| 650 |
|
4 |
|a Campañas publicitarias.
|9 356421
|
| 650 |
|
7 |
|a Persuasión (Psicología)
|9 354409
|
| 650 |
|
4 |
|a Publicidad
|x Planeación.
|
| 700 |
1 |
2 |
|a Herrera Zamudio, María del Carmen.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
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|a DBUV
|
| 942 |
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|c LIBRO
|
