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| LEADER |
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| 001 |
ocm53076819 |
| 003 |
OCoLC |
| 005 |
20180705045700.0 |
| 008 |
041201s2003 enk 000 0 eng d |
| 035 |
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|a (Sirsi) i9780762310463
|
| 040 |
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|a DLC
|c DLC
|d UV#
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| 020 |
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|a 0762310464
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| 042 |
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|a pcc
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| 050 |
|
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|a HF5415.13
|b E92
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|a HF5415.13
|b E82
|
| 082 |
0 |
0 |
|a 658.8
|2 22
|
| 245 |
0 |
0 |
|a Evaluating marketing actions and outcomes /
|c edited by Arch G. Woodside.
|
| 260 |
|
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|a Oxford :
|b Elsevier,
|c 2003.
|
| 300 |
|
|
|a viii, 663 p. ;
|c 24 cm.
|
| 490 |
0 |
0 |
|a Advances in business marketing & purchasing ;
|v v. 12
|
| 504 |
|
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|a Incluye bibliografías.
|
| 650 |
|
4 |
|a Mercadotecnia
|x Administración.
|
| 650 |
|
4 |
|a Relaciones con los clientes
|x Administración.
|
| 650 |
|
4 |
|a Calidad total en administración
|
| 650 |
|
4 |
|9 4778
|a Efectividad organizacional
|
| 700 |
1 |
2 |
|a Woodside, Arch G.
|
| 902 |
|
|
|a DBUV
|
| 901 |
|
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|a Z0
|b UV#
|
| 902 |
|
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|a DGBUV
|
| 596 |
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|a 2 72
|
| 942 |
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|c LIBRO
|6 _
|
| 999 |
|
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|c 176025
|d 176025
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