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|a HF5415
|b R44
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| 100 |
1 |
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|a Reinares Lara, Pedro J.
|9 419934
|
| 245 |
1 |
0 |
|a Marketing relacional :
|b un nuevo enfoque para la seducción y fidelización del cliente
|c / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; pról. de José Joaquín González.
|
| 260 |
|
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|a Madrid :
|b Prentice Hall :
|b Pearson Educación,
|c c2002.
|
| 300 |
|
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|a xiv, 303 p. :
|b il. ;
|c 25 cm.
|
| 490 |
0 |
0 |
|a Marketing
|
| 504 |
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|a Bibliografía: p. 293-303.
|
| 650 |
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4 |
|a Mercadotecnia.
|
| 700 |
1 |
2 |
|a Ponzoa Casado, José Manuel.
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| 902 |
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|a DGBUV
|
| 942 |
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|c LIBRO
|2 lcc
|6 _
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