|
|
|
|
| LEADER |
00000cam a22000002a 4500 |
| 003 |
UV# |
| 005 |
20210902184216.0 |
| 008 |
050314s2004 mx a b 000 0 spa d |
| 999 |
|
|
|c 179425
|d 179425
|
| 020 |
|
|
|a 9706863494
|
| 040 |
|
|
|a UV#
|b spa
|c UV#
|
| 043 |
|
|
|a cl-----
|
| 050 |
|
4 |
|a HF5415.12.XL
|b F47
|3 2004
|
| 100 |
1 |
|
|9 402698
|a Fernández Valiñas, Ricardo
|
| 245 |
1 |
0 |
|a Manual para elaborar un plan de mercadotecnia :
|b un enfoque latinoamericano /
|c Ricardo Fernández Valiñas.
|
| 250 |
|
|
|a 3a ed.
|
| 260 |
|
|
|a México :
|b Thomson Learning,
|c c2004.
|
| 300 |
|
|
|a xv, 214 p. :
|b il. ;
|c 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 504 |
|
|
|a Bibliografía: p. [211]-214.
|
| 650 |
|
4 |
|a Mercadotecnia
|z América Latina.
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|
