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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm53869129 |
| 003 |
OCoLC |
| 005 |
20221108084545.0 |
| 008 |
050708s2003 sp ad b 000 0 spa d |
| 999 |
|
|
|c 182694
|d 182694
|
| 020 |
|
|
|a 9706640355
|
| 040 |
|
|
|a DQ
|b spa
|c DQ
|d OCLCQ
|e rda
|
| 050 |
|
4 |
|a HF5415.S25
|b S35
|
| 100 |
1 |
|
|a Santesmases Mestre, Miguel.
|9 404472
|e autor
|
| 245 |
1 |
0 |
|a Mercadotecnia :
|b conceptos y estrategias /
|c Miguel Santesmases Mestre, Adriana Sánchez Guzmán, Francisco Valderrey Villar.
|
| 264 |
|
1 |
|a Madrid :
|b Pirámide,
|c 2003.
|
| 300 |
|
|
|a 1087 :
|b iustraciones, tablas ;
|c 24 cm.
|e + 1 disco compacto (4 3/4 plg.).
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 490 |
0 |
0 |
|a Colec. Economía y empresa
|
| 500 |
|
|
|a Glosario: p. 981-1019.
|
| 504 |
|
|
|a Bibliografía: p. 1021-1057.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
|
|a Sánchez Guzmán, Adriana.
|
| 700 |
1 |
|
|a Valderrey Villar, Francisco.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|2 lcc
|
