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|2 21
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| 100 |
1 |
|
|a Belch, George E.
|q (George Edward),
|d 1951-
|9 403373
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communications perspective
|c / George E. Belch & Michael A. Belch.
|
| 250 |
|
|
|a Fourth edition.
|
| 260 |
|
|
|a Boston, Mass :
|b Irwin/McGraw-Hill,
|c c1998.
|
| 300 |
|
|
|a xxii, 762 páginas :
|b ilustraciones en color, gráficas en color, mapas en color ;
|c 29 cm.
|
| 490 |
0 |
|
|a Irwin/McGraw-Hill series in marketing
|
| 500 |
|
|
|a Edición revisada de: Introduction to advertising and promotion. Third edition. 1995.
|
| 500 |
|
|
|a Glosario: páginas 711-724.
|
| 504 |
|
|
|a Incluye notas bibliográficas (páginas 725-743) e índices.
|
| 650 |
|
7 |
|a Publicidad
|9 4367
|
| 650 |
|
7 |
|a Promoción de ventas
|9 4471
|
| 650 |
|
4 |
|a Comunicación en mercadotecnia
|9 357367
|
| 700 |
1 |
|
|a Belch, Michael A.
|9 375737
|
| 700 |
1 |
|
|a Belch, George E.
|q (George Edward),
|d 1951-
|9 403373
|t Introduction to advertising and promotion
|
| 901 |
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