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4 |
|a HF5823
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| 082 |
0 |
4 |
|a 659.1
|2 22
|
| 100 |
1 |
|
|a Berger, Warren.
|e autor
|
| 245 |
1 |
0 |
|a Advertising today /
|c Warren Berger.
|
| 264 |
|
1 |
|a London :
|b Phaidon,
|c 2004.
|
| 300 |
|
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|a 512 páginas :
|b ilustraciones (algunas en color) ;
|c 30 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
|
| 337 |
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|a sin medio
|2 rdamedia
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| 338 |
|
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|a volumen
|2 rdacarrier
|
| 504 |
|
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|a Bibliografía: páginas 494-499.
|
| 505 |
0 |
|
|a Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Publicidad
|x Historia.
|
| 650 |
|
4 |
|a Publicidad
|v Libros de láminas.
|
| 650 |
|
4 |
|a Arte e industria.
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| 901 |
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|a Z0
|b UV#
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| 902 |
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|a DGBUV
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| 942 |
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|2 lcc
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