Advertising today /

Detalles Bibliográficos
Autor principal: Berger, Warren (autor)
Formato: Libro
Lenguaje:English
Publicado: London : Phaidon, 2004.
Materias:
Publicidad.
Publicidad > Historia.
Publicidad > Libros de láminas.
Arte e industria.
Tabla de Contenidos:
  • Introduction : why advertising matters, honestly
  • When ads got smart
  • A new visual language emerges
  • The cinematic new wave of commercials
  • Nike and the postmodern ad revolution
  • The rise of "oddvertising"
  • Pushing the limits
  • The faces of advertising
  • Advertising as an agent of social change
  • The new commandments
  • Dreams of cream
  • The new global hot spots
  • Guerilla advertising : taking it to the streets
  • The next wave.

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