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Marketing
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
Madrid
: Pearson Educación : Prentice Hall,
c2004.
|
| Edición: | 10a ed. |
| Materias: |
MARC
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| 082 | 0 | 0 | |a 658.8 |
| 245 | 1 | 0 | |a Marketing |c / Philip Kotler ... [et al.] ; tr., Clara Eugenia Rivera Rodríguez, María de Ancos Rivera. |
| 250 | |a 10a ed. | ||
| 260 | |a Madrid |b : Pearson Educación |b : Prentice Hall, |c c2004. | ||
| 300 | |a xxvii, 758 p. : |b il. ; |c 27 cm. | ||
| 336 | |2 rdacontent | ||
| 337 | |2 rdamedia | ||
| 338 | |2 rdacarrier | ||
| 500 | |a Traducción de: Principles of marketing. 10th ed. | ||
| 500 | |a Glosario: p. [737]-748. | ||
| 504 | |a Bibliografía: p. [707]-733. | ||
| 650 | 4 | |a Mercadotecnia. | |
| 700 | 1 | 2 | |a Kotler, Philip. |9 366745 |
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