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| LEADER |
00000cam a22000002a 4500 |
| 003 |
UV# |
| 005 |
20210830133540.0 |
| 008 |
060105s2005 mx a b 000 0 spa d |
| 999 |
|
|
|c 188884
|d 188884
|
| 020 |
|
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|a 9682446406
|
| 040 |
|
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|a UV#
|b spa
|c UV#
|
| 050 |
|
4 |
|a HF5415
|b M862
|
| 100 |
1 |
|
|a Münch Galindo, Lourdes.
|9 370002
|
| 245 |
1 |
0 |
|a Nuevos fundamentos de mercadotecnia
|b : hacia el liderazgo del mercado
|c / Lourdes Münch Galindo, Paloma Sandoval.
|
| 260 |
|
|
|a México
|b : Trillas,
|c 2005.
|
| 300 |
|
|
|a 157 p.
|b : il.
|c ; 21 cm.+
|e 1 disco compacto (4 3/4 plg)
|
| 336 |
|
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|2 rdacontent
|
| 337 |
|
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|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 490 |
0 |
0 |
|a Biblioteca de administración
|
| 500 |
|
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|a Glosario: p. 135-144.
|
| 504 |
|
|
|a Bibliografía: p. 145-146.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
2 |
|a Sandoval Paloma.
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
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|c LIBRO
|
