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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm62476639 |
| 003 |
OCoLC |
| 005 |
20170823103050.0 |
| 008 |
060201s2004 mx a 000 0 spa d |
| 035 |
|
|
|a (Sirsi) i9789706862938
|
| 040 |
|
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|a DQ
|b spa
|c DQ
|d UV#
|
| 020 |
|
|
|a 9706862935
|
| 050 |
|
4 |
|a HF5813.XL
|b F47
|
| 100 |
1 |
|
|9 402698
|a Fernández Valiñas, Ricardo
|
| 245 |
1 |
0 |
|a Publicidad
|b : un enfoque latinoamericano
|c / Ricardo Fernández Valiñas, Rodolfo Urdiain Farcug.
|
| 260 |
|
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|a México, D.F.
|b : International Thomson Editores,
|c 2004.
|
| 300 |
|
|
|a ix, 179 p.
|b : il.
|c ; 23 cm.
|
| 504 |
|
|
|a Bibliografía: p. 179.
|
| 650 |
|
4 |
|a Publicidad
|z América Latina.
|
| 650 |
|
4 |
|a Comunicación en los negocios
|z América Latina.
|
| 650 |
|
4 |
|a Mercadotecnia
|z América Latina.
|
| 700 |
1 |
|
|a Urdiain Farcug, Rodolfo.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 596 |
|
|
|a 2 55
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 190452
|d 190452
|
