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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm47643283 |
| 003 |
OCoLC |
| 005 |
20210831134521.0 |
| 008 |
060207s2002 ohua b 001 0 eng |
| 999 |
|
|
|c 190760
|d 190760
|
| 010 |
|
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|a 2001049193
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| 020 |
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|a 0324072961
|
| 040 |
|
|
|a DLC
|c DLC
|d UKM
|d GHG
|d BAKER
|d UV#
|
| 042 |
|
|
|a pcc
|
| 050 |
|
4 |
|a HF5415.1263
|b V57
|
| 082 |
0 |
0 |
|a 658.8/4
|2 21
|
| 100 |
1 |
|
|a Vitale, Robert P.
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| 245 |
1 |
0 |
|a Business to business marketing :
|b analysis & practice in a dynamic environment /
|c Robert P. Vitale, Joseph J. Giglierano.
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| 260 |
|
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|a Mason, Ohio :
|b South-Western/Thomas Learning,
|c c2002.
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| 300 |
|
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|a xxiii, 534 p. :
|b il. (algunas col.) ;
|c 26 cm.
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| 336 |
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|2 rdacontent
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| 337 |
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|2 rdamedia
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| 338 |
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|2 rdacarrier
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| 504 |
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|a Incluye notas bibliográficas.
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| 505 |
0 |
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|a Introduction to business-to-business marketing -- Classifying customers, organizations, and markets -- Organizational buying and buyer behavior -- The legal and political environment -- Concepts and context of business strategy -- Assessing the forecasting markets -- Segmenting, targeting, and positioning -- Planning and positioning the value offering -- Innovation, branding, and competitiveness -- Pricing in business-to-business marketing -- Business-to-business selling: developing and managing the customer relationship -- Channel relationships -- Communicating with the market -- Business ethics and crisis management -- Case study 1: LastMile Corporation: choosing a development partner -- Case study 2: Automotive headlamps -- Case study 3: Marketing plastic resins: GE and BW.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
|
|a Giglierano, Joseph J.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|
