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| LEADER |
00000cam a22000002a 4500 |
| 001 |
ocm52910753 |
| 003 |
OCoLC |
| 005 |
20141204195816.0 |
| 008 |
060523s2003 sp 000 0 spa d |
| 035 |
|
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|a (Sirsi) i9788473563505
|
| 040 |
|
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|a PL#
|b spa
|c PL#
|d OCLCQ
|
| 020 |
|
|
|a 8473563506
|
| 050 |
|
4 |
|a HF5438.5
|b P76
|
| 245 |
1 |
0 |
|a Promoción comercial :
|b un enfoque integrado /
|c [ed. por] J. Enrique Bigné ; [autores] Joaquín Aldás ...[et al.]
|
| 260 |
|
|
|a Pozuelo de Alarcón, Madrid :
|b ESIC Editorial,
|c [2003]
|
| 300 |
|
|
|a 527 p. :
|b il. ;
|c 24 cm.
|
| 504 |
|
|
|a Incluye bibliografías.
|
| 650 |
|
4 |
|a Promoción de ventas.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
|
|a Bigné, J. Enrique
|
| 700 |
1 |
|
|a Aldás, Joaquin
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 596 |
|
|
|a 43
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
|
|c 194378
|d 194378
|
