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| LEADER |
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| 001 |
ocm40943321 |
| 003 |
UV# |
| 005 |
20160303114817.0 |
| 008 |
160303s1999 caua b 000 0 eng d |
| 010 |
|
|
|a 99006225
|
| 020 |
|
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|a 0761916962 (cloth : acidfree paper)
|
| 020 |
|
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|a 0761916970 (pbk: acid-free paper)
|
| 040 |
|
|
|a DLC
|c DLC
|d UV#
|b spa
|
| 043 |
|
|
|a n-us---
|
| 050 |
|
4 |
|a HF5415.1
|b L48
|
| 082 |
0 |
0 |
|a 658.8/243
|2 21
|
| 100 |
1 |
|
|9 426228
|a Levy, Sidney J.,
|d 1921-
|
| 245 |
1 |
0 |
|a Brands, consumers, symbols, & research :
|b Sidney J. Levy on marketing /
|c Sidney J. Levy ; compiled by Dennis W. Rook.
|
| 246 |
3 |
|
|a Brands, consumers, symbols, and research
|
| 260 |
|
|
|a Thousand Oaks, CA. :
|b Sage Publications,
|c c1999.
|
| 300 |
|
|
|a xvii, 590 páginas :
|b ilustraciones ;
|c 26 cm.
|
| 504 |
|
|
|a Incluye bibliografías.
|
| 650 |
|
4 |
|a Mercadotecnia
|z Estados Unidos.
|
| 650 |
|
4 |
|a Publicidad
|z Estados Unidos.
|
| 650 |
|
4 |
|a Comportamiento del consumidor
|z Estados Unidos.
|
| 700 |
1 |
|
|a Rook, Dennis W.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|6 _
|
| 999 |
|
|
|c 196993
|d 196993
|
