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LEADER |
00000cam a22000002a 4500 |
001 |
ocm48102678 |
003 |
OCoLC |
005 |
20210903143123.0 |
008 |
060901s1997 ag a b 001 0 spa d |
999 |
|
|
|c 199042
|d 199042
|
020 |
|
|
|a 9505572433
|
040 |
|
|
|a UBP
|b spa
|c UBP
|d UV#
|
050 |
|
4 |
|a HF5415
|b W543 1997
|
100 |
1 |
|
|a Wilensky, Alberto L.
|
245 |
1 |
0 |
|a Marketing estratégico /
|c Alberto L. Wilensky.
|
250 |
|
|
|a 6a ed.
|
260 |
|
|
|a Buenos Aires :
|b Fondo de Cultura Económica,
|c 1997.
|
300 |
|
|
|a 336 p. :
|b il. ;
|c 23 cm.
|
336 |
|
|
|2 rdacontent
|
337 |
|
|
|2 rdamedia
|
338 |
|
|
|2 rdacarrier
|
490 |
0 |
0 |
|a Obras de administración pública
|
504 |
|
|
|a Bibliografía: p. 319-333 e índice.
|
590 |
|
|
|a 1a reimpr. 2000: USBI-C.
|
650 |
|
4 |
|a Mercadotecnia.
|
650 |
|
4 |
|a Publicidad.
|
901 |
|
|
|a Z0
|b UV#
|
902 |
|
|
|a DGBUV
|
942 |
|
|
|c LIBRO
|