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|a 0256262535
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|a (Sirsi) i9780256262537
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|a (Sirsi) SBUV039154
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|a lc en web
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| 050 |
|
4 |
|a HF5821
|b A7
|3 1999
|
| 082 |
|
4 |
|a 659.1
|
| 100 |
|
|
|a Arens, William F.
|
| 245 |
|
0 |
|a Contemporary advertising
|
| 250 |
|
|
|a 7th ed
|
| 260 |
|
|
|a Boston, Mass.
|b : Irwin/McGraw-Hill,
|c 1999
|
| 300 |
|
|
|a 1 v. (varias paginaciones)
|b : il. col
|c ; 29 cm.
|
| 490 |
0 |
|
|a Irwin/McGraw-Hill series in marketing
|
| 500 |
|
|
|a Incluye bibliografías.
|
| 650 |
|
4 |
|a Publicidad
|
| 596 |
|
|
|a 2
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
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|c 20592
|d 20592
|
