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LEADER |
00000cam a2200000Ia 4500 |
001 |
ocn130319024 |
003 |
OCoLC |
005 |
20210831130206.0 |
008 |
070517s2006 mx a 000 0 spa d |
999 |
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|c 210032
|d 210032
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020 |
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|a 9702409268
|
020 |
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|a 9789702409267
|
040 |
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|a UNAMX
|b spa
|c UNAMX
|
050 |
|
4 |
|a HF5770
|b M48718
|
100 |
1 |
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|a Meyers, Herbert M.
|9 402958
|
245 |
1 |
3 |
|a El empaque visionario :
|b empacotecnia para cimentar la marca /
|c Herbert Meyers y Richard Gerstman ; traducción Roberto André Haas García.
|
260 |
|
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|a México, D.F. :
|b Patria cultural,
|c 2006.
|
300 |
|
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|a 258 p. :
|b il.
|
336 |
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|2 rdacontent
|
337 |
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|2 rdamedia
|
338 |
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|2 rdacarrier
|
500 |
|
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|a Traducción de: The visionary package : using packaging to build effective brands
|
650 |
|
4 |
|a Embalaje.
|9 357010
|
650 |
|
4 |
|a Mercadotecnia.
|
700 |
1 |
|
|a Gerstman, Richard,
|e coautor.
|9 402959
|
700 |
1 |
|
|a Haas García, Roberto,
|e traductor.
|9 402963
|
901 |
|
|
|a Z0
|b UV#
|
942 |
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|c LIBRO
|