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| LEADER |
00000cam a2200000Ii 4500 |
| 001 |
ocm54773645 |
| 003 |
OCoLC |
| 005 |
20210831130228.0 |
| 008 |
040309s2004 sp rb 000 0 spa d |
| 999 |
|
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|c 210060
|d 210060
|
| 020 |
|
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|a 8423421457
|
| 020 |
|
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|a 9788423421459
|
| 040 |
|
|
|a PL#
|b spa
|c PL#
|d UIA
|d OCLCQ
|d UGX
|
| 050 |
|
4 |
|a HM1226
|b B42.2004
|
| 082 |
0 |
4 |
|a 659.1
|b B3979p
|2 21
|
| 100 |
1 |
|
|a Beckwith, Sandra L.
|9 403370
|
| 240 |
1 |
0 |
|a Complete publicity plans.
|l Español
|
| 245 |
1 |
0 |
|a Planes completos de publicidad :
|b cómo crear una publicidad que dará chispa y emoción a los medios /
|c Sandra L. Beckwith ; [traducción, Marisa Establier].
|
| 260 |
|
|
|a Bilbao :
|b Ediciones Deusto,
|c 2004.
|
| 300 |
|
|
|a 390 p. ;
|c 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 650 |
|
4 |
|a Publicidad.
|
| 700 |
1 |
|
|a Establier, Marisa,
|e tr.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 942 |
|
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|c LIBRO
|
