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LEADER |
00000cam a22000002a 4500 |
001 |
ocm85530545 |
003 |
OCoLC |
005 |
20210825003403.0 |
008 |
080825s2006 sp a b 001 0 spa d |
999 |
|
|
|c 216995
|d 216995
|
020 |
|
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|a 8473564693
|
020 |
|
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|a 9788473564694
|
040 |
|
|
|a PL#
|b spa
|c PL#
|d UV#
|
050 |
|
4 |
|a HF5415.32
|b G72
|
082 |
|
4 |
|a 658.8/343
|
100 |
1 |
|
|a Grande Esteban, Ildefonso.
|9 366224
|
245 |
1 |
0 |
|a Conducta real del consumidor y marketing efectivo /
|c Ildefonso Grande.
|
260 |
|
|
|a Madrid :
|b ESIC Editorial,
|c 2006.
|
300 |
|
|
|a 475 p. :
|b il. ;
|c 24 cm. +
|e 1 disco compacto (4 3/4 plg.)
|
336 |
|
|
|2 rdacontent
|
337 |
|
|
|2 rdamedia
|
338 |
|
|
|2 rdacarrier
|
490 |
0 |
0 |
|a Libros profesionales de empresa
|
504 |
|
|
|a Incluye bibliografía (p. [469]-475) e índice.
|
650 |
|
4 |
|a Comportamiento del consumidor.
|
650 |
|
4 |
|a Mercadotecnia.
|
650 |
|
4 |
|a Publicidad.
|
901 |
|
|
|a Z0
|b UV#
|
902 |
|
|
|a DGBUV
|
942 |
|
|
|c LIBRO
|