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|b C47 2005
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|a Céspedes Sáenz, Alberto
|9 420461
|
| 245 |
1 |
0 |
|a Principios de mercadeo
|c / Alberto Céspedes Sáenz.
|
| 250 |
|
|
|a 4a ed.
|
| 260 |
|
|
|a Bogotá
|b : Ecoe ediciones,
|c 2005.
|
| 300 |
|
|
|a xxiv, 463 p.
|b : il.
|c ; 24 cm.
|
| 490 |
0 |
|
|a Colección: Textos universitarios. Area: Economía
|
| 504 |
|
|
|a Incluye bibliografía: p. [459]-463.
|
| 650 |
|
4 |
|a Mercadotecnia.
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| 902 |
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|a DGBUV
|
| 942 |
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|c LIBRO
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|c 228040
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