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| LEADER |
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| 001 |
ocn137314345 |
| 003 |
OCoLC |
| 005 |
20210825230102.0 |
| 008 |
091103s2007 sp a 000 0 spa d |
| 999 |
|
|
|c 229040
|d 229040
|
| 020 |
|
|
|a 8425221773
|
| 020 |
|
|
|a 9788425221774
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| 040 |
|
|
|a PL#
|b spa
|c PL#
|d UV#
|
| 050 |
|
4 |
|a HF5821
|b B87 2007
|
| 082 |
|
4 |
|a 741.6
|
| 100 |
1 |
|
|a Burtenshaw, Ken
|9 403472
|
| 245 |
1 |
0 |
|a Principios de publicidad :
|b el proceso creativo : agencias, campañas, medios, ideas y dirección de arte /
|c Ken Burtenshaw, Nik Mahon y Caroline Barfoot.
|
| 260 |
|
|
|a Barcelona :
|b G. Gili,
|c c2007.
|
| 300 |
|
|
|a 176 p. :
|b il. ;
|c 23 cm.
|
| 336 |
|
|
|2 rdacontent
|
| 337 |
|
|
|2 rdamedia
|
| 338 |
|
|
|2 rdacarrier
|
| 500 |
|
|
|a Traducción de: The fundamentals of creative advertising.
|
| 650 |
|
4 |
|a Publicidad.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
|
|a Mahon, Nik,
|e coautor.
|9 403473
|
| 700 |
1 |
|
|a Barfoot, Caroline,
|e coautor.
|9 403474
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 942 |
|
|
|c LIBRO
|
