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Marketing /
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Spanish English |
| Publicado: |
México :
McGraw-Hill,
c2009.
|
| Edición: | 2a ed. |
| Materias: |
MARC
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| 050 | 4 | |a HF5415 |b M365 2009 | |
| 082 | 0 | 0 | |a 658.8 |2 21 |
| 100 | 1 | |a Kerin, Roger A. |9 408387 | |
| 245 | 1 | 0 | |a Marketing / |c Roger A. Kerin, Steven W. Hartley y William Rudelius ; tr., Nora Natalia Martínez Suárez y María Guadalupe Cevallos Almada. |
| 250 | |a 2a ed. | ||
| 260 | |a México : |b McGraw-Hill, |c c2009. | ||
| 300 | |a xlix, 745 p. : |b il. col. ; |c 27 cm. | ||
| 336 | |2 rdacontent | ||
| 337 | |2 rdamedia | ||
| 338 | |2 rdacarrier | ||
| 500 | |a Traducción de: Marketing. 9a ed. | ||
| 504 | |a Bibliografía : p. 671-703. | ||
| 650 | 4 | |a Mercadotecnia. | |
| 700 | 1 | |a Kerin, Roger A. |9 408387 | |
| 700 | 1 | |a Hartley, Steven W. | |
| 700 | 1 | |a Rudelius, William. | |
| 901 | |a Z0 |b UV# | ||
| 902 | |a DGBUV | ||
| 942 | |c LIBRO | ||