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The tipping point : how little things can make a big difference /

Detalles Bibliográficos
Autor principal: Gladwell, Malcolm, 1963-
Formato: Libro
Lenguaje:English
Publicado: Boston : Little, Brown, c2002.
Edición:1st Back Bay pbk. ed.
Materias:

MARC

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245 1 4 |a The tipping point :  |b how little things can make a big difference /  |c Malcolm Gladwell. 
250 |a 1st Back Bay pbk. ed. 
260 |a Boston :  |b Little, Brown,  |c c2002. 
300 |a viii, 279 p. ;  |c 22 cm. 
504 |a Incluye notas bibliográficas. 
505 0 |a Introduction: Three rules of epidemics -- Law of the few: Connectors, Mavens, and salesmen -- Stickiness factor: Sesame street, blue's clues, and the educational virus -- Power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- Power of context (part two): Magic number one hundred and fifty -- Case study: Rumors, sneakers, and the power of translation -- Case study suicide, smoking, and the search for the unsticky cigarette -- Conclusion: Focus, test, and believe -- Endnotes -- Acknowledgments -- Index. 
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