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The tipping point : how little things can make a big difference /
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
Little, Brown,
c2002.
|
| Edición: | 1st Back Bay pbk. ed. |
| Materias: |
Tabla de Contenidos:
- Introduction: Three rules of epidemics
- Law of the few: Connectors, Mavens, and salesmen
- Stickiness factor: Sesame street, blue's clues, and the educational virus
- Power of context (part one): Bernie Goetz and the rise and fall of New York City crime
- Power of context (part two): Magic number one hundred and fifty
- Case study: Rumors, sneakers, and the power of translation
- Case study suicide, smoking, and the search for the unsticky cigarette
- Conclusion: Focus, test, and believe
- Endnotes
- Acknowledgments
- Index.