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| LEADER |
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| 001 |
SBUV002173 |
| 006 |
a 000 0 |
| 008 |
000810s1979 mx 000 0 spa d |
| 020 |
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|a 9681809653
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| 035 |
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|a (Sirsi) i9789681809652
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| 035 |
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|a (Sirsi) SBUV002173
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| 050 |
|
4 |
|a HF5415.2
|b S3
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| 100 |
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|a Schöner, Bertram
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| 245 |
|
0 |
|a Investigación en mercadotecnia
|b : sistemas de información y toma de decisiones
|c / Bertram Schöner, Kenneth P. Uhl ; tr. Amanda Vidal Lorandi
|
| 250 |
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|a 2a. ed
|
| 260 |
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|a México
|b : Limusa,
|c 1979
|
| 300 |
|
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|a 626 p
|b : il
|c ; 23 cm.
|
| 534 |
|
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|a Marketing research, information systems and decision making.
|b 2a. ed
|
| 590 |
|
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|a reimpr. 1987: USBI-X
|
| 650 |
|
4 |
|a Mercadotecnia
|x Investigaciones
|
| 650 |
|
4 |
|a Sistemas de información en administración
|
| 650 |
|
4 |
|a Toma de decisiones
|
| 700 |
|
|
|a Uhl, Kenneth P.
|e , coaut.
|
| 902 |
|
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|a DBUV
|
| 596 |
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|a 2 72
|
| 942 |
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|c LIBRO
|
| 999 |
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|c 24195
|d 24195
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