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| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
ocn441196673 |
| 003 |
OCoLC |
| 005 |
20211027131840.0 |
| 008 |
111004s2010 enka b 001 0 eng d |
| 999 |
|
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|c 249897
|d 249897
|
| 020 |
|
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|a 9781444330304 (rústica)
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| 020 |
|
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|a 1444330306 (rústica)
|
| 040 |
|
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|a DLC
|c DLC
|d UV#
|b spa
|e rda
|
| 050 |
0 |
4 |
|a P96.I5
|b G563 2010
|
| 082 |
0 |
0 |
|a 302.2
|2 22
|
| 245 |
0 |
0 |
|a Global communication :
|b theories, stakeholders, and trends /
|c [edited by] Thomas L. McPhail.
|
| 250 |
|
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|a 3rd ed.
|
| 264 |
|
1 |
|a Chichester, West Sussex, U.K. ;
|a Malden, MA :
|b Wiley-Blackwell,
|c 2010.
|
| 300 |
|
|
|a xiv, 400 páginas :
|b ilustraciones ;
|c 25 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
|
| 337 |
|
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|a sin mediación
|2 rdamedia
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| 338 |
|
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|a volumen
|2 rdacarrier
|
| 504 |
|
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|a Incluye bibliografía (p. [369]-381) e índice.
|
| 505 |
0 |
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|a Global communication: background -- Development research traditions and global communication -- The message: the role of international organizations -- Public diplomacy: new dimensions and implications / Nancy Snow -- The medium: global technologies and organizations -- Internet: the evolving frontier - American multimedia conglomerates -- Non-US stakeholders of multimedia conglomerates -- Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music and MTV -- CNN: international role, impact, and global competitors -- The roles of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Media globalization in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
|
| 650 |
|
4 |
|a Comunicación internacional.
|
| 650 |
|
4 |
|a Comunicación
|x Cooperación internacional.
|
| 700 |
1 |
|
|a McPhail, Thomas L.,
|e ed.
|9 396199
|
| 901 |
|
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|a Z0
|b UV#
|
| 902 |
|
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|a DGBUV
|
| 942 |
|
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|c LIBRO
|2 lcc
|
