Global communication : theories, stakeholders, and trends /

Detalles Bibliográficos
Otros Autores: McPhail, Thomas L. (ed.)
Formato: Libro
Lenguaje:English
Publicado: Chichester, West Sussex, U.K. ; Malden, MA : Wiley-Blackwell, 2010.
Edición:3rd ed.
Materias:
Comunicación internacional.
Comunicación > Cooperación internacional.
Tabla de Contenidos:
  • Global communication: background
  • Development research traditions and global communication
  • The message: the role of international organizations
  • Public diplomacy: new dimensions and implications / Nancy Snow
  • The medium: global technologies and organizations
  • Internet: the evolving frontier - American multimedia conglomerates
  • Non-US stakeholders of multimedia conglomerates
  • Euromedia: integration and cultural diversity in a changing media landscape / Alexa Robertson
  • Global issues, music and MTV
  • CNN: international role, impact, and global competitors
  • The roles of global news agencies
  • Arab media and the Al-Jazeera effect / Lawrence Pintak
  • Media globalization in Asia / Junhao Hong
  • The role of global advertising
  • Summary and conclusions.

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