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Media effects research : a basic overview /
Media effects research provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspecti...
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston, MA :
Wadsworth,
c2010.
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| Edición: | 3rd ed. |
| Materias: | |
| Acceso en línea: | Tabla de contenido |
| Sumario: | Media effects research provides an excellent introduction for students studying mass media's effects on society. Through an engaging narrative style, the author presents fascinating research findings on media's impact and related mass media theories. Students are provided a clear perspective of the relationship between science, methods, and practical questions about the effects of mass media -- Product Description. |
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| Descripción Física: | xix, 265 p. : il. ; 24 cm. |
| Bibliografía: | Incluye bibliografías e índice. |
| ISBN: | 9780495567851 (pbk.) 049556785X |