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ocm41431755 |
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OCoLC |
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20150815144615.0 |
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111005s2000 maua b 001 0 eng d |
035 |
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|a (Sirsi) i9780205198269
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|a DLC
|c DLC
|d UV#
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|a 0205198260
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|a 9780205198269
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|a P91
|b F73 2000
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082 |
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|a 302.2/07/2
|2 21
|
100 |
1 |
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|a Frey, Lawrence R.
|9 387407
|
245 |
1 |
0 |
|a Investigating communication :
|b an introduction to research methods /
|c Lawrence R. Frey, Carl H. Botan, Gary L. Kreps.
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250 |
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|a 2nd ed.
|
260 |
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|a Boston :
|b Allyn and Bacon,
|c c2000.
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300 |
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|a xiv, 514 p. :
|b il. ;
|c 24 cm.
|
504 |
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|a Incluye bibliografía (p. 444-498) e índice.
|
505 |
0 |
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|a Introduction to research culture -- Asking questions about communication -- Finding, reading, and using research -- Observing and measuring communication variables -- Designing valid communication research -- Research ethics and politics -- Experimental research -- Survey research -- Textual analysis -- Naturalistic inquiry -- Describing quantitative data -- Inferring from data : estimation and significance testing -- Analyzing differences between groups -- Analyzing relationships between variables.
|
650 |
|
4 |
|a Comunicación
|x Investigaciones
|x Metodología.
|
700 |
1 |
|
|a Botan, Carl H.
|e coaut.
|9 387408
|
700 |
1 |
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|a Kreps, Gary L.
|e coaut.
|9 387409
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|a Z0
|b UV#
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902 |
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|a DGBUV
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|a 72
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|c LIBRO
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|c 249903
|d 249903
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