Investigating communication : an introduction to research methods /

Detalles Bibliográficos
Autor principal: Frey, Lawrence R.
Otros Autores: Botan, Carl H. (coaut.), Kreps, Gary L. (coaut.)
Formato: Libro
Lenguaje:English
Publicado: Boston : Allyn and Bacon, c2000.
Edición:2nd ed.
Materias:
Comunicación > Investigaciones > Metodología.
Tabla de Contenidos:
  • Introduction to research culture
  • Asking questions about communication
  • Finding, reading, and using research
  • Observing and measuring communication variables
  • Designing valid communication research
  • Research ethics and politics
  • Experimental research
  • Survey research
  • Textual analysis
  • Naturalistic inquiry
  • Describing quantitative data
  • Inferring from data : estimation and significance testing
  • Analyzing differences between groups
  • Analyzing relationships between variables.

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