|
|
|
|
| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
ocn436028129 |
| 003 |
OCoLC |
| 005 |
20141204201548.0 |
| 008 |
111005s2011 nyub b 001 0 eng d |
| 010 |
|
|
|a 2009048218
|
| 035 |
|
|
|a (Sirsi) i9780073378886
|
| 040 |
|
|
|a DLC
|c DLC
|d UV#
|
| 015 |
|
|
|a GBB000306
|2 bnb
|
| 020 |
|
|
|a 9780073378886 (alk. paper)
|
| 020 |
|
|
|a 0073378887 (alk. paper)
|
| 020 |
|
|
|a 9780071221467
|
| 020 |
|
|
|a 0071221468
|
| 050 |
|
4 |
|a P90
|b D65 D9 2011
|
| 082 |
0 |
0 |
|a 302.23
|2 22
|
| 100 |
1 |
|
|a Dominick, Joseph R.
|
| 245 |
1 |
4 |
|a The dynamics of mass communication :
|b media in transition /
|c Joseph R. Dominick.
|
| 250 |
|
|
|a 11th ed.
|
| 260 |
|
|
|a New York :
|b McGraw-Hill Higher Education,
|c c2011.
|
| 300 |
|
|
|a xxiii, 482 p. :
|b il. (principalmente col.) ;
|c 28 cm.
|
| 504 |
|
|
|a Incluye bibliografías e índice.
|
| 505 |
0 |
|
|a The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.
|
| 650 |
|
4 |
|a Medios de comunicación de masas.
|
| 901 |
|
|
|a Z0
|b UV#
|
| 902 |
|
|
|a DGBUV
|
| 596 |
|
|
|a 72
|
| 942 |
|
|
|c LIBRO
|
| 999 |
|
|
|c 249909
|d 249909
|
