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| LEADER |
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| 001 |
ocn457010483 |
| 003 |
OCoLC |
| 005 |
20220701141414.0 |
| 008 |
111004s2011 maua b 001 0 eng d |
| 010 |
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|a 2009040887
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| 035 |
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|a (Sirsi) i9780205698189
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| 040 |
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|a DLC
|c DLC
|d UV#
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| 015 |
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|a GBA9C2474
|2 bnb
|
| 020 |
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|a 9780205698189
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| 020 |
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|a 0205698182
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4 |
|a BF637.P4
|b G37 2011
|
| 082 |
0 |
0 |
|a 303.3/42
|2 22
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| 100 |
1 |
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|a Gass, Robert H.
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| 245 |
1 |
0 |
|a Persuasion, social influence, and compliance gaining /
|c Robert H. Gass, John S. Seiter.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Boston :
|b Allyn & Bacon,
|c c2011.
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| 300 |
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|a xiv, 370 p. :
|b il. ;
|c 23 cm.
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| 504 |
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|a Incluye bibliografías e índice.
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| 505 |
0 |
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|a Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
|
| 650 |
|
7 |
|a Persuasión (Psicología)
|9 354409
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| 650 |
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7 |
|a Influencia (Psicología)
|9 356319
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| 650 |
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4 |
|a Conducta manipuladora.
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| 700 |
1 |
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|a Seiter, John S.
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| 901 |
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|a Z0
|b UV#
|
| 902 |
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|a DGBUV
|
| 596 |
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|a 72
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| 942 |
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|c LIBRO
|
| 999 |
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|c 249925
|d 249925
|
