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Persuasion, social influence, and compliance gaining /
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Boston :
Allyn & Bacon,
c2011.
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| Edición: | 4th ed. |
| Materias: |
Tabla de Contenidos:
- Why study persuasion?
- What constitutes persuasion?
- Attitudes and consistency
- Credibility
- Communicator characteristics and persuadability
- Conformity and influence in groups
- Language and persuasion
- Nonverbal influence
- Structuring and ordering persuasive messages
- Sequential persuasion
- Compliance gaining
- Deception
- Motivational appeals
- Visual persuasion
- Esoteric forms of persuasion
- The ethics of persuasion.