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The global market : developing a strategy to manage across borders /
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
San Francisco :
Jossey-Bass,
c2004.
|
| Edición: | 1st ed. |
| Colección: | Jossey-Bass business & management series.
|
| Materias: | |
| Acceso en línea: | Tabla de contenido Información biográfica de los autores |
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| 245 | 0 | 4 | |a The global market : |b developing a strategy to manage across borders / |c John Quelch, Rohit Deshpande, editors. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c c2004. | ||
| 300 | |a viii, 424 p. : |b il. ; |c 24 cm. | ||
| 490 | 1 | |a The Jossey-Bass business & management series | |
| 504 | |a Incluye bibliografía (p. 361-386) e índice. | ||
| 505 | 0 | |a Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal -- "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser -- "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi -- Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman -- Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria -- Global standardization versus localization : a case study and a model / Pankaj Ghemawat -- It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele -- Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold -- Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor -- The globalization of marketing services / Martin Sorrell -- Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt -- Managing global supply chains / Anath Raman, Noel Watson --Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon -- The empire strikes flak : powerful companies and political backlash / Daniel Litvin -- Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey. | |
| 650 | 4 | |a Mercado de exportación |x Administración. | |
| 650 | 4 | |a Empresas internacionales |x Mercadotecnia. | |
| 650 | 4 | |a Globalización. | |
| 700 | 1 | |a Quelch, John A. |9 388681 | |
| 700 | 1 | |a Deshpande, Rohit. |9 388683 | |
| 830 | 0 | |a Jossey-Bass business & management series. | |
| 856 | 4 | 1 | |3 Tabla de contenido |u http://catdir.loc.gov/catdir/toc/ecip0415/2004003711.html |
| 856 | 4 | 2 | |3 Información biográfica de los autores |u http://catdir.loc.gov/catdir/enhancements/fy0616/2004003711-b.html |
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