The global market : developing a strategy to manage across borders /

Detalles Bibliográficos
Otros Autores: Quelch, John A., Deshpande, Rohit
Formato: Libro
Lenguaje:English
Publicado: San Francisco : Jossey-Bass, c2004.
Edición:1st ed.
Colección:Jossey-Bass business & management series.
Materias:
Mercado de exportación > Administración.
Empresas internacionales > Mercadotecnia.
Globalización.
Acceso en línea:Tabla de contenido
Información biográfica de los autores
Tabla de Contenidos:
  • Theodore Levitt's "The globalization of markets" : an evaluation after two decades / Richard S. Tedlow, Rawi Abdelal
  • "The globalization of markets" : a retrospective with Theodore Levitt / Stephen A. Greyser
  • "The globalization of markets" revisited : Japan after twenty years / Hirotaka Takeuchi
  • Rooting marketing strategy in human universals / Luc Wathieu, Yu Liu, Gerald Zaltman
  • Organizing multinational companies for collaborative advantage / Morten T. Hansen, Nitin Nohria
  • Global standardization versus localization : a case study and a model / Pankaj Ghemawat
  • It's a small world after all ... or is it? The state of globalization in the worldwide automotive industry / Nick Scheele
  • Strategies for managing brand and product in international markets / Hans-Willi Schroiff, David J. Arnold
  • Managing the global brand : a typology of consumer perceptions / Douglas B. Holt, John A. Quelch, Earl L. Taylor
  • The globalization of marketing services / Martin Sorrell
  • Cost economies in the global advertising and marketing services business / Alvin J. Silk, Ernst R. Berndt
  • Managing global supply chains / Anath Raman, Noel Watson
  • Globalization of retailing / David E. Bell, Rajiv Lal, Walter Salmon
  • The empire strikes flak : powerful companies and political backlash / Daniel Litvin
  • Globalization and the poor / V. Kasturi Rangan, Arthur McCaffrey.

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