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| LEADER |
00000cam a2200000Ia 4500 |
| 001 |
ocn710987158 |
| 003 |
OCoLC |
| 005 |
20150815144710.0 |
| 008 |
111202s2012 ohua b 001 0 eng d |
| 035 |
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|a (Sirsi) i9781111221782
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| 040 |
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|a YDX
|c YDX
|d YDXCP
|d AFU
|d UV#
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|a 9781111221782
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| 020 |
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|a 1111221782
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| 050 |
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4 |
|a HF5415
|b K87 2012
|
| 082 |
0 |
4 |
|a 658.8
|
| 100 |
1 |
|
|a Kurtz, David L.
|9 388685
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| 245 |
1 |
0 |
|a Boone & Kurtz contemporary marketing / David L. Kurtz.
|
| 246 |
3 |
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|a Boone and Kurtz contemporary marketing
|
| 246 |
3 |
0 |
|a Contemporary marketing
|
| 250 |
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|a 15th ed.
|
| 260 |
|
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|a Mason, OH :
|b South-Western Cengage Learning,
|c c2012.
|
| 300 |
|
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|a xxxiv, 669, A-38, N-13, G-13, I-30 :
|b il. col. ;
|c 29 cm.
|
| 500 |
|
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|a Glosario: p. G1-G13.
|
| 504 |
|
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|a Incluye bibliografía (p. N1-N13) e índice.
|
| 650 |
|
4 |
|a Mercadotecnia.
|
| 700 |
1 |
|
|a Boone, Louis E.
|9 388686
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| 901 |
|
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|a Z0
|b UV#
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| 902 |
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|a DGBUV
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| 596 |
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|a 27
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| 942 |
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|c LIBRO
|6 _
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| 999 |
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|c 252137
|d 252137
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